Mum, I Got a Tattoo!

CHALLENGE

being one of the busiest stands at nos alive is nothing new for Tezenis. making sure that every year people walk away from the experience thinking, “wow, i wasn’t expecting that. that was so cool,” is where things get interesting.

after an award-winning activation powered by ai, wee! could have repeated the idea, changed a few prompts, and called it innovation.

easy? yes.
would it be very wee!? not really.

the challenge was to surprise the festival once again with an experience that felt completely new, even if it started with something as old-school as a tattoo.

INSIGHT

temporary tattoos were having a bit of a main-character moment at NOS Alive.

they were on stickers, stencils, painted arms and pretty much everywhere else. but when everyone is following the same trend, the tattoo itself is no longer the most interesting part.

the story behind it is.

so instead of giving people another temporary design, we decided to give them something much harder to remove from their NOS Alive experience: a believable story about getting a real tattoo at a festival.

relax, mums. no questionable life decisions were actually made.

SOLUTION

we combined generative ai, skin-printing technology and audiovisual production to create a tattoo experience that looked suspiciously real.

first, ai helped us develop hundreds of original designs inspired by music, festival culture and the Tezenis universe. each visitor chose the one that felt most like them.

then came the chair, the machine and that tiny moment of panic before making a supposedly permanent decision. except there were no needles involved. the designs were printed directly onto the skin in seconds.

plot twist: the tattoo was only half of the idea.

every session was filmed with all the tension, reactions and visual codes of the real thing. the footage was then transformed into a personalised video convincing enough to shock a mum, confuse a friend and cause some very dramatic activity in the group chat.

what could have been a simple festival giveaway became three things at once: something to wear, something to share and a pretty good story to tell.

while other brands followed the tattoo trend, wee! and Tezenis used creativity and technology to take it somewhere unexpected.

RESULTS

for three days, the activation turned curiosity into queues and queues into content.
more than 750 people left the Tezenis stand wearing an original tattoo and carrying a personalised story across the festival.
the designs became part of NOS Alive. the videos travelled beyond it. and Tezenis was, once again, right where a festival brand wants to be: on people’s skin, phones and conversations.

👉 750+ people tattooed

👉 hundreds of AI-generated designs

👉 one temporary tattoo. a lot of permanent reactions.

because the tattoo eventually disappeared. the story didn’t.